March 20, 2009 03:54 by bgauth
February 10, 2009 05:03 by bgauth
I’m not a guy who likes business cards and even more I hate paper! Why? Maybe I try to be “green” but the fact is I want to get everything accessible from anywhere (S+S), I don’t want to waste time with mails...(Ex: I could change my electricity provider if they don’t allow to set up a payment via Internet).
So what will happen If you give me your business card? Will I Destroy it? Humm maybe! No, not yet at least:), I will take a picture of it with my Smartphone and will add you in my Outlook contacts. I won’t collect those in a box. Yes, again I don’t like paper! :)
However today, I received my new Microsoft business cards with a Microsoft Tag on it! What is the difference? I’ve just said that I hate paper!??(you get it now, right?) Now, I just need to show my business card and you’ll snap the Microsoft Tag with your phone and that’s it! I will be in your contacts! No need to keep an additional business card in your pocket, it is already in your contact list! (and synchronized in the cloud if you use Exchange)
I will show you that next week in Barcelona for the 3GSM if you’ll be there!
Should I bring just 1 business card that everyone will Snap?
February 10, 2009 02:41 by bgauth
January 4, 2009 09:24 by bgauth
I’ve just finished to read the excellent book: “Purple Cow” from Seth Godin! This book explains how transform your business by being remarkable, being the purple cow!
Through this book, many different case studies on different markets, audiences… After reading this book, I tried to remember what was the last Purple Cow that I saw… Actually, It was in France, some months ago. If you’re looking for a phone number you can call many different services but one did something different from the others, a purple cow. Based on their Ads(a dumb song), you were able to call the service “118218” and in addition to find a telephone number, you were able to ask them to sing the song from their ads, here the result: :)
Stupid? maybe but actually I would be curious to know how many people just called to test if it was true… At the end of the day, everybody remember 118218 telephone service…
And you, what was the last Purple cow that you’ve seen? :)
October 23, 2008 04:04 by bgauth
October 8, 2008 04:04 by bgauth
October 5, 2008 20:47 by bgauth