Microsoft Tag and Allure magazine recently concluded an astounding that resulted in 444,572 Tag scans. This is the largest Microsoft Tag campaign to date and a significant increase in scans compared to other 2D barcode campaigns. JAGTAG was previously considered to have the biggest 2D barcode campaign with 100,000 scans during a Sports Illustrated campaign earlier this year.

Microsoft Tag is a new kind of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. They can be black and white or color, and customized with a logo, product image or other design. Tags are scanned using the free downloadable Microsoft Tag Reader on your smartphone.

In past years, Allure used their website as the entry point for their annual giveaway, but this year Allure added Microsoft Tag to the mix. The August issue included 39 Microsoft Tags that allowed readers to enter any one of the 159 giveaways of beauty products worth $725,000.

Try Microsoft Tag

· You can link virtually anything in the real world to a Microsoft Tag and change the content associated with that Tag at any point.

• Click here to view a short video that explains how Tag works.
• Try creating your own Tag here.

If any questions related to Tag: Twitter @microsofttag

You can find a lot of information about Microsoft Tag on this blog. I like to share great product features. Microsoft related or not.  Few days ago, we’ve just announced a new feature: The Microsoft Tag Heat Map which allows users to get more specific information about their Microsoft Tag scans such as Where were they scanned? How many time?

Get all those visualization data through Bing maps:

Microsoft Tag owners are able to scroll over the world and dive deeper in to an appropriate location. The two screenshots represent where did happen the scans related to the Microsoft Tag on my business card. I can deep dive to a street level to see where people find my Tag. As you can see, a lot of scans happen in Paris, wondering why …

If you don’t show up on this map yet, scan the Microsoft Tag below

Where to start? Go on Microsoft Tag now, create your tag for free and put it out there, then check your map!

To follow the latest about Microsoft Tag, follow us on Twitter: @microsofttag