Microsoft Tag and Allure magazine recently concluded an astounding that resulted in 444,572 Tag scans. This is the largest Microsoft Tag campaign to date and a significant increase in scans compared to other 2D barcode campaigns. JAGTAG was previously considered to have the biggest 2D barcode campaign with 100,000 scans during a Sports Illustrated campaign earlier this year.

Microsoft Tag is a new kind of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. They can be black and white or color, and customized with a logo, product image or other design. Tags are scanned using the free downloadable Microsoft Tag Reader on your smartphone.

In past years, Allure used their website as the entry point for their annual giveaway, but this year Allure added Microsoft Tag to the mix. The August issue included 39 Microsoft Tags that allowed readers to enter any one of the 159 giveaways of beauty products worth $725,000.

Try Microsoft Tag

· You can link virtually anything in the real world to a Microsoft Tag and change the content associated with that Tag at any point.

• Click here to view a short video that explains how Tag works.
• Try creating your own Tag here.

If any questions related to Tag: Twitter @microsofttag

I’ve been working now for almost two years on Microsoft Tag. If you’ve never heard about this cool product, have a look to the video that will give you a quick overview of its potential:

Also a cool feature of Microsoft Tag is the custom Tag. You can design a Tag with your logo or a picture as a background. Below one example for R. Scoble that took me 30 seconds to create. If you want to create your own it’s free and pretty fast:

If you have any questions regarding Tag, feel free to ping us on Twitter or Facebook.

Blogging less! Why? Spending more and more time on social networks like Twitter and Facebook and others social networks to share my updates and interesting news. I’ve found these mediums a much better and efficient way to share news across my networks and also a better way to read those.

Below I’ve created a Microsoft Tag that will redirect you to my Facebook Page. How to use it? Grab your phone, go on gettag.mobi, download the Microsoft Tag application of your phone (iPhone, BB, WinMo…) and snap the Tag:

If you want to create your own Microsoft Tag, it will literally take you 2 minutes using PowerPoint, watch the podcast to make your own.

Below a example of Microsoft custom Tag to check-in on Foursquare, this one will check-in you in the Foursquare HQ, NYC.

Please share your creations on the Microsoft Tag community.