Back from the Web 2.0 Expo Sf 2010 based in San Francisco, you’ll find below a couple of notes from the sessions but also some take away, quotes and top podcasts.

Take away:

• Startup Release rhythm is 1 week (Farmville / Dropbox / Facebook / Twitter / Google / …….., specs writing is the old model)
• Everything start with a great product, better your product is, less money you’ll spend in Marketing including PR / Advertising!
• One has become many! Turn your users to advocates(invite your friends, “sent from my iPhone”, get extra points…)
• You make a product for your audience not for your ego

Favorite quotes:

• “Even if you are smarted than me, if I update my product every week and you every month, you dead! – Eric Ries
• “Failure is a great quality equalizer” from Eric Ries who spent 6/7 months focusing on code quality and features instead of building a product that people wanted
• “Every time you improve your product experience by 10%, you increase by 50% your loyal users” - Drew Houston (Dropbox)

Must see podcast from the Expo:

• Web 2.0 Expo SF 2010: Eric Ries, "The Lean Startup: Innovation Through Experimentation. ..."
• Web 2.0 Expo SF 2010: Tim O'Reilly, "State of the Internet
• Web 2.0 Expo SF 2010: June Cohen, "Ideas Worth Spreading:

Notes from sessions:

SEO: From Soup to Nuts Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (Covario), Jessie Stricchiola (Alchemist Media, Inc.)

• Overall
• Use SEO browser to review your site and redirects: http://www.seo-browser.com/index.php?actionType=advanced&saveURL=true
• Use site explorer tools: http://www.seomoz.org/seo-toolbar  and http://www.opensiteexplorer.org/
• Important to use the right keywords / Phrases in Anchor text. Failed example with Bush : http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363
• Better to have 10 links from different sites than 1000000 from 1 site
• The art of SEO
• When building website, use consumer keywords vs industry keywords. Use Search traffic keyword tools to measure search volume:.
• E.g: more search on “digital cameras” than “digital camera”
• Others tools:
• World tracker: http://www.wordtracker.com/
• Keyword discovery: http://www.keyworddiscovery.com/
• Suggestion tool: http://tools.seobook.com/general/keyword-information/
• Trends: http://www.google.com/trends
• Insights for Search: http://google.com/insights/search/
• Quintura : http://quintura.com/
• Link Strategy:
• 1. Manual requests
• Develop list of relevant websites
• Research contact
• Contact!
• 2. Competitive Research
• 3. Distribute cool tools such as Widget
• 4. Link bail and viral Campaign
• 5. Content and Data syndication
• 6. Link reclamation
• Command lines in Search Engines:
• Linkdomain: hulu.com –site:hulu.com
• Check site: http://www.seomoz.org/
• Social Media to leverage:
• Wikipedia: create a page for your business – Remember that you need to build credibility to keep content or find a top wiki user to get credit to your page otherwise your content won’t last
• Digg: Engage top Diggers to post your links and make the home page
• Youtube: Work on your title, description, Tags and add your links!
• Facebook fan pages: Indexed by Search engines, use it!
• Use Social Media Bookmarking  such as Delicious

From Zero to One Million Users Drew Houston (Dropbox), Adam Smith (Xobni)

• Saturate your community
• Media Resonance
• Have a great product
• Invite People
• Share with your friends
• Books: “Inbound Marketing”
• Every time you make your product experience 10% easier, you increase by 50% your loyal users
• Start simple and add feature after gathering feedback
• Email to get people back
• Usertesting.com to come to test your website
• Make people to give feedback via survey, rating system
• Make your product turns users to Evangelists
• “Sent from my iPad” every time someone send an email from their iPad
• Social game – Invite friends to make more points
• Share with my friends on FB, Twitter….
• SEM is good on an ongoing base
• Search impact the whole business funnel

4 Softies and a Pizza Guy: PDC 2008 from Max Zuckerman on Vimeo.

Une petite vidéo en vue de la PDC et Windows 7 signée par la délirante Tina!

Fotonauts est l’une des TOP startups rencontrées dernièrement. Le parfait exemple de Software + Services dans le domaine de la photo. Au commande Jean-Marie Hulot et 4 autres anciens collègues d’Apple.

Fotonauts aggrége toutes vos photos, peu importe où celles-ci se trouvent: FlickR, Spaces, en local… En plus d’aggréger tous ces souvenirs numériques en un même endroit, vous pourrez les enrichir de vos connaissances, lieu, histoire, anecdotes….. et partager le tout avec votre commnuautés qui pourra également continuer l’enrichissement….

Voici deux bon articles sur Fotonauts:

• TechCrunch 50 (en anglais)
• Article d’Olivier Ezratty (en français)

Et la démonstration réalisée par Jean-Marie lors de Techcrunch 50:

site Fotonauts: http://www.fotonauts.com/ 

Je suis un sincère passionné de l’histoire de Microsoft et le rôle que cette entreprise a joué durant ces 30 dernières années dans l’industrie du Software et comment cela a affecté nos usages pour ne pas dire nos vies…

Voici donc une autre vidéo très intéressante concernant Bill Gates. Un regard sur l’histoire de Microsoft en 15min avec quelques mots des acteurs majeurs de la société tel que Steve Ballmer, Ray Ozzie ou encore le père de Bill….

Voici un podcast de plus à rajouter à vos lecteurs MP3 pour les passionnés de photos!

[01:29] Photosynth on CSI: New York (YT Clip)
[05:22] Top 100 Iconic Photo Locations of the World - Contest
[09:46] Microsoft Pro Photo Tools with Geotagging (free download)
[16:56] What is Metadata and why is it important for photography?
[17:50] Hands-On: Using (the free) Windows Live Photo Gallery to import digital photos directly from the camera, add tags and look at basic automatic adjustment options such as brightness, contrast, saturation, red eye removal, curves and cropping.
[38:15] The first photo Bill Crow ever took; an early example of metadata from the 60's

Pour télécharger l’épisode c’est par ici

Video: Microsoft Surface at the Rio in Las Vegas

Belle démonstration et implémentation de Microsoft Surface déployée au iBar de l’hotel Rio de Las Vegas. La table devient maintenant un réel outil social. Harrah’s Entertainment a développé de nouvelles applications pour enrichir l’expérience déjà existence:

• Flirt Vegas style by adding a hip ultra-lounge vibe to the flirting experience. This application allows guests to create an exciting new way to chat and meet people from one Surface to another. Strategically placed video cameras at each Surface add even more energy to the action, allowing guests to interact with old friends, flirt with new acquaintances, and take and send photos across the lounge.
• Mixologists are inspired to create and order their own signature cocktails for themselves or to send to that special someone across the room using Surface and Harrah’s intuitive food and beverage application.
• Hip-notic describes how guests will feel when kicking back to find and view the latest and most popular online videos with their friends on Surface.
• Head Games are taken to a whole new level with Harrah’s creative suite of play-for-fun games. With the unique Surface interface, Harrah’s adds an exciting new take on some old favorites such as High Roller bowling, Dissed multiplayer pickup pinball, and a Last Call musical memory game that encourage the whole group to play together. Leaderboards add excitement as guests compete with one another to see who can climb to the top of the scoreboard.