What a week! It’s great to be a Micrsoftee in the SBG group: Startup Business Group.
After launching a major update for Microsoft Hohm yesterday announcing an energy score for every single home in the country, today, it’s about Microsoft Tag.
Microsoft Tag is officially coming out of beta with 1 billion Tag out there, check out where you can find a Microsoft Tag:
Coming out of beta we’ve updated our website, the Tag Campaign Manager and improved our Tag Reader clients and also introduced some cool new features that will enhance customers’ ability to create, execute and track creative Tag campaigns:
- A device ID feature will allow marketers to deliver a more personalized consumer experience across multiple Tags. For example, consumers can now receive customized content, such as a coupon or other offer from a retail outlet, based on Tags they’ve previously scanned
- A new .tag file format will make it easier to print and manage a large number of different Tags as part of a broad campaign deployment. Developers of professional printing programs can now generate the Tag graphic on the fly as part of their solution
- Tag has always been available worldwide and has been distributed and deployed globally. We have added localization in five new languages which include: French, Spanish, Turkish, Simplified Chinese, Italian
- And finally, we will be introducing a beta Heat Map feature in the next few days, available in the Tag Campaign Manager, that will help companies better measure Tag usage by location and make more informed decisions about their Tag campaigns and overall marketing spend
You can find more about how to implement these features and more over at the Microsoft Tag website.
Try it right now, download the new Microsoft Tag reader on your phone by going on http://gettag.mobi/ and scan this Tag:
If you have any feedback, feel free to reach us on our Facebook Fan Page or on Twitter
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