Back from the Web 2.0 Expo Sf 2010 based in San Francisco, you’ll find below a couple of notes from the sessions but also some take away, quotes and top podcasts.

Take away:

• Startup Release rhythm is 1 week (Farmville / Dropbox / Facebook / Twitter / Google / …….., specs writing is the old model)
• Everything start with a great product, better your product is, less money you’ll spend in Marketing including PR / Advertising!
• One has become many! Turn your users to advocates(invite your friends, “sent from my iPhone”, get extra points…)
• You make a product for your audience not for your ego

Favorite quotes:

• “Even if you are smarted than me, if I update my product every week and you every month, you dead! – Eric Ries
• “Failure is a great quality equalizer” from Eric Ries who spent 6/7 months focusing on code quality and features instead of building a product that people wanted
• “Every time you improve your product experience by 10%, you increase by 50% your loyal users” - Drew Houston (Dropbox)

Must see podcast from the Expo:

• Web 2.0 Expo SF 2010: Eric Ries, "The Lean Startup: Innovation Through Experimentation. ..."
• Web 2.0 Expo SF 2010: Tim O'Reilly, "State of the Internet
• Web 2.0 Expo SF 2010: June Cohen, "Ideas Worth Spreading:

Notes from sessions:

SEO: From Soup to Nuts Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (Covario), Jessie Stricchiola (Alchemist Media, Inc.)

• Overall
• Use SEO browser to review your site and redirects: http://www.seo-browser.com/index.php?actionType=advanced&saveURL=true
• Use site explorer tools: http://www.seomoz.org/seo-toolbar  and http://www.opensiteexplorer.org/
• Important to use the right keywords / Phrases in Anchor text. Failed example with Bush : http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363
• Better to have 10 links from different sites than 1000000 from 1 site
• The art of SEO
• When building website, use consumer keywords vs industry keywords. Use Search traffic keyword tools to measure search volume:.
• E.g: more search on “digital cameras” than “digital camera”
• Others tools:
• World tracker: http://www.wordtracker.com/
• Keyword discovery: http://www.keyworddiscovery.com/
• Suggestion tool: http://tools.seobook.com/general/keyword-information/
• Trends: http://www.google.com/trends
• Insights for Search: http://google.com/insights/search/
• Quintura : http://quintura.com/
• Link Strategy:
• 1. Manual requests
• Develop list of relevant websites
• Research contact
• Contact!
• 2. Competitive Research
• 3. Distribute cool tools such as Widget
• 4. Link bail and viral Campaign
• 5. Content and Data syndication
• 6. Link reclamation
• Command lines in Search Engines:
• Linkdomain: hulu.com –site:hulu.com
• Check site: http://www.seomoz.org/
• Social Media to leverage:
• Wikipedia: create a page for your business – Remember that you need to build credibility to keep content or find a top wiki user to get credit to your page otherwise your content won’t last
• Digg: Engage top Diggers to post your links and make the home page
• Youtube: Work on your title, description, Tags and add your links!
• Facebook fan pages: Indexed by Search engines, use it!
• Use Social Media Bookmarking  such as Delicious

From Zero to One Million Users Drew Houston (Dropbox), Adam Smith (Xobni)

• Saturate your community
• Media Resonance
• Have a great product
• Invite People
• Share with your friends
• Books: “Inbound Marketing”
• Every time you make your product experience 10% easier, you increase by 50% your loyal users
• Start simple and add feature after gathering feedback
• Email to get people back
• Usertesting.com to come to test your website
• Make people to give feedback via survey, rating system
• Make your product turns users to Evangelists
• “Sent from my iPad” every time someone send an email from their iPad
• Social game – Invite friends to make more points
• Share with my friends on FB, Twitter….
• SEM is good on an ongoing base
• Search impact the whole business funnel