Back from the Web 2.0 Expo Sf 2010 based in San Francisco, you’ll find below a couple of notes from the sessions but also some take away, quotes and top podcasts.
Take away:
- Startup Release rhythm is 1 week (Farmville / Dropbox / Facebook / Twitter / Google / …….., specs writing is the old model)
- Everything start with a great product, better your product is, less money you’ll spend in Marketing including PR / Advertising!
- One has become many! Turn your users to advocates(invite your friends, “sent from my iPhone”, get extra points…)
- You make a product for your audience not for your ego
Favorite quotes:
- “Even if you are smarted than me, if I update my product every week and you every month, you dead! – Eric Ries
- “Failure is a great quality equalizer” from Eric Ries who spent 6/7 months focusing on code quality and features instead of building a product that people wanted
- “Every time you improve your product experience by 10%, you increase by 50% your loyal users” - Drew Houston (Dropbox)
Must see podcast from the Expo:
Notes from sessions:
SEO: From Soup to Nuts Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (Covario), Jessie Stricchiola (Alchemist Media, Inc.)
- Overall
- The art of SEO
- When building website, use consumer keywords vs industry keywords. Use Search traffic keyword tools to measure search volume:.
- E.g: more search on “digital cameras” than “digital camera”
- Others tools:
- Link Strategy:
- 1. Manual requests
- Develop list of relevant websites
- Research contact
- Contact!
- 2. Competitive Research
- 3. Distribute cool tools such as Widget
- 4. Link bail and viral Campaign
- 5. Content and Data syndication
- 6. Link reclamation
- Command lines in Search Engines:
- Linkdomain: hulu.com –site:hulu.com
- Check site: http://www.seomoz.org/
- Social Media to leverage:
- Wikipedia: create a page for your business – Remember that you need to build credibility to keep content or find a top wiki user to get credit to your page otherwise your content won’t last
- Digg: Engage top Diggers to post your links and make the home page
- Youtube: Work on your title, description, Tags and add your links!
- Facebook fan pages: Indexed by Search engines, use it!
- Use Social Media Bookmarking such as Delicious
- Saturate your community
- Media Resonance
- Have a great product
- Invite People
- Share with your friends
- Books: “Inbound Marketing”
- Every time you make your product experience 10% easier, you increase by 50% your loyal users
- Start simple and add feature after gathering feedback
- Email to get people back
- Usertesting.com to come to test your website
- Make people to give feedback via survey, rating system
- Make your product turns users to Evangelists
- “Sent from my iPad” every time someone send an email from their iPad
- Social game – Invite friends to make more points
- Share with my friends on FB, Twitter….
- SEM is good on an ongoing base
- Search impact the whole business funnel
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