I’ve just finished to read the excellent book: “Purple Cow” from Seth Godin! This book explains how transform your business by being remarkable, being the purple cow!

Through this book, many different case studies on different markets, audiences… After reading this book, I tried to remember what was the last Purple Cow that I saw… Actually, It was in France, some months ago. If you’re looking for a phone number you can call many different services but one did something different from the others, a purple cow. Based on their Ads(a dumb song), you were able to call the service “118218” and in addition to find a telephone number, you were able to ask them to sing the song from their ads, here the result: :)

Stupid? maybe but actually I would be curious to know how many people just called to test if it was true… At the end of the day, everybody remember 118218 telephone service…

And you, what was the last Purple cow that you’ve seen? :)